A Community’s Commitment: The Success of the Johnson County Conservation Bond Campaign
In a resounding example of local impact and collaboration, Johnson County recently united to support a transformative conservation bond. The bond campaign was about more than raising funds to support the campaign efforts—it was about preserving the natural beauty and quality of life that make our region so special and utilizing the incredible resources our civic leaders bring to the table. From local businesses to individual families, everyone played a part in making this vision a reality, demonstrating the power of coming together for a common cause and working together on local issues and local solutions.
A Collective Vision for Conservation as Champions of the Natural Environment
The conservation bond campaign was guided and led by the Think Iowa City staff as a part of their leadership of Pillar One of the Better Together 2030 All In Vision, a collaborative effort focused on enhancing the sustainability and vibrancy of our community. At the helm of this initiative as Campaign Chairs were Pat Heiden and Josh Schamberger, whose steady leadership helped steer the campaign to success, giving countless evenings to presentations and 1:1 conversations. Their passion and their teams’ commitment to Johnson County’s future were key in mobilizing support from across the region.
The campaign was also bolstered by strong partnerships with Greater Iowa City, Inc., and the Community Foundation of Johnson County, bringing together a wide range of organizations and individuals dedicated to protecting our natural resources for future generations.
Community Champions and Local Businesses Lead the Way
The campaign’s success was driven by those leaders and staff, but also enthusiastic support from local financial institutions, businesses, and countless community members. CBI Bank & Trust, MidwestOne Bank, Green State Credit Union, Bridge Community Bank, and Hills Bank demonstrated their commitment by providing financial support and resources. Businesses like Shive-Hattery, Big Grove Brewery and Watts Group stepped up as community champions, using their resources to support this effort.
In addition, over 295 individual and corporate donors contributed generously to the campaign. Even a memorial fundraiser played a heartfelt role, ensuring that the legacy of those who cared deeply for our natural spaces lives on.
A Grassroots Movement in Action
What truly made this campaign stand out, with 78% of voter approval, was the strength of its grassroots movement, new partnerships and communication infrastructure, and increased advocacy. The campaign engaged the community with:
- 725 yard signs adorned neighborhoods and public spaces, creating a visible reminder of the importance of conservation and supporting this effort.
- More than 27 community meetings were held to engage and inform residents, making the campaign truly community-driven.
- An outreach effort that distributed 45,000 postcards and 11,000 flyers helped spread the message far and wide.
- Hundreds of volunteers dedicated their time, knocking on doors, making phone calls, having conversations with neighbors, and encouraging others to vote in favor of the bond.
- Public endorsements and letters to the editor from over thirty community leaders amplified the campaign’s message, reflecting widespread support.
A Triumph for Johnson County’s Future
The passage of the conservation bond was more than just a victory at the polls—it was a testament to the collective power of Johnson County. Thanks to the guidance of leaders like Pat Heiden and Josh Schamberger, the entire campaign committee they convened, and the tireless work of countless other community members, the campaign demonstrated that when we come together, we can achieve great things. What was also clear early on in the campaign was that the work of Brad Friedhof and the entire Conservation Board and Staff made the sales pitch for the bond an easy thing to sell.
This effort will have lasting impacts, ensuring that our natural spaces are preserved for generations to come. The bond’s passage marks a significant step forward in the in the Better Together 2030 All In Vision and our community goals to be Champions of the Natural Environment, helping to build a healthier, more sustainable future for Johnson County.
To everyone who contributed—whether through donations, tabling at a market, hosting a yard sign, volunteering, or simply raising their voices in support—thank you. Your dedication has ensured that the beauty of our region will thrive for years to come. And with organizations like Greater Iowa City, Inc. perfectly positioned to help coordinate this effort with our community and economic development partners, together, we’ve all shown that with a shared vision, there’s nothing our community can’t achieve.
