When you look at the vibrancy of Downtown Iowa City with an active and busy pedestrian mall, local businesses, and welcoming public spaces, it’s important to remember that it didn’t happen by chance. It’s the result of a powerful economic development tool: the Iowa City Downtown Self-Supported Municipal Improvement District (SSMID).
What is a SSMID?
A SSMID is a self-imposed tax by property owners within a defined district that follows the expectations outlined in Iowa Code. These funds stay local and are reinvested into:
- Beautification & Maintenance: Streetscape upgrades, cleaning, and safety programs.
- Marketing & Events: Campaigns and experiences that draw visitors.
- Economic Development: Advocacy and support for small businesses.
- Public Space Activation: Art installations and placemaking projects.
Proof It Works: Iowa City Downtown District
Since its creation in 2012, the Iowa City Downtown District (ICDD) has delivered measurable impacts:
- 79% increase in property valuation over 10 years.
- 7.5 million annual visits, with high visitor loyalty.
- $778,000 in gift card sales supporting local businesses.
- $400,000 invested in the arts and $145,000 in direct business grants.
Why Renewal Matters
SSMIDs sunset at the end of their ordinance term. Without renewal, funding for cleanliness, marketing, and advocacy disappear. The upcoming 2026–2036 renewal ensures continued investment in:
- Cleanliness & Safety: Expanded ambassador services and harm-reduction lighting.
- Economic Development: Small business support and strategic growth incorporating additional blocks that already “feel” like downtown but don’t yet have the targeted investment and support.
- Marketing: Targeted campaigns and market research and incredible events that drive activity and feet in the street.
- Place Management: Public art and activation of underutilized spaces with impactful placemaking.
A Proven Model Nationwide
Similar districts, called Business Improvement Districts (BIDs), exist across the U.S., revitalizing neighborhoods across the county. They consistently deliver cleaner streets, stronger economies, and safer environments.
Greater Iowa City, Inc. Supports Renewal
This renewal aligns with our mission: to strengthen our regional economy and create vibrant communities. By backing the SSMID, we’re reinforcing our commitment to:
- Business Growth: Helping local businesses thrive.
- Community Vitality: Creating spaces where people want to live, work, and visit.
- Regional Impact: Driving economic development that benefits the entire corridor.
Learn more at https://downtowniowacity.com/.
