Greater Iowa City, Inc. is committed to using data in order to help guide our decision-making processes, initiatives, and investments. As a result of this commitment, our organization is excited to release our first annual Greater Iowa City, Inc. 2024 Data Digest. This in-depth data report provides insights and details regarding metrics for the greater Iowa City area’s business climate and quality of life.
This report uses publicly available, replicable data to provide a comprehensive snapshot of Johnson County. Fundamentally, it provides benchmark measures on key metrics for the greater Iowa City area to track our own progress over time. Further, it includes metric comparisons to show where greater Iowa City stands relative to other areas with similar characteristics. In all, the report tracks 31 different measures within business climate and quality of life and compares Johnson County to eight similar counties nationwide. When possible, state-level and national data are included for additional context.
At the front of our 2024 Data Digest is a short foreword and executive summary covering the key takeaways from the report’s findings. Throughout the report are easily digestible visuals, data points, and rankings across each of the 31 metrics. The end of the report includes final rankings and values for the greater Iowa City area across all metrics, along with year over year changes.
The Greater Iowa City, Inc. 2024 Data Digest serves as a resource for our organization, local businesses, and government leaders, highlighting strengths and issues that we can work on collectively. By using these insights to guide future data-driven decisions, we can work together to create a stronger, more vibrant region that truly is greater.
Access the full report here: Greater Iowa City, Inc. 2024 Data Digest
